A brand is featured (or placed) in a media setting where the brand can be marketed in a natural way. Where the product is either in situ, or being used as it would in life.

Prop placement is when the brand gives free products to be used on screen, but a formal, legal agreement hasn’t been agreed.

Product placement is where a legal contract has been drawn up to hold the production to specific use on screen (usually at a premium, with an agreed hero action taking place).

Brand placement is just an extension of product placement - but you might feel it is important to hold the production to agree not to use any other brands, making sure that your brand is truly prominent throughout the film. This would be a contractual agreement at a higher premium.

There is no denying that the world is heading in a new direction - The sustainable Development Goals have set forth ambitions goals, and invited us all to get involved in making our world more fair, more sustainable and more ethical. In film we have a big platform that we can use for good, and we should.

This is a really good question to be asking.

It is hard to keep on top of due diligence, and there is a worrying amount of greenwashing out there. But we work closely with our brands, we make sure we do our research and are continually checking back to make sure they are in adherence to the ethical standards we stand by.

Our founders worked in the Art Department in Films, and so we are painfully aware that things can change at the last minute.

We will do our utmost to support changes, but what we will try to do is work with you on a film scale of possible need, and try to anticipate, and prepare ahead.

No. We are committed to sustainability and therefore we want to reduce waste, but we can negotiate a long hire.

We will discuss all placements before they are made. We are happy to draw up negotiations for the production to adhere to, but your brand values are why we are working with you - its of the utmost value to us.